We don’t have a choice on whether we DO social media,
The question is how well we DO it.
- Erik Qualman
Having a social media marketing account is almost required to serve and compete in B-2-C markets. However simply setting up an account and leaving it is a sure fire way to show past, present, and future customers that you don’t care about connecting with them. Leverage VMS’s social media team to equip, or even run, your business’s social media strategy.
Social media tools allow you to quickly distribute valuable information to your customers, such as sales and promotions, new product lines, changes in hours, business events. Furthermore they also give you a platform in which to serve your customers by providing support, answering questions, and providing helpful information. Finally social media gives you opportunity to increase brand awareness, social buzz and promote your businesses as a leader in the community.